In our search to introduce newness, we identified “the kitchen” as a key area to innovate within the “humanization of pet” trend.
Roles:
Research & Design Lead, Form Development, CAD + Tooling design
Compay/Brand:
Petco/Reddy
Completed:
2023
In may of 2022, my team was tasked with exploring the integration of higher quality pet food containers and bowls. As our team began exploring new research within the pet feed market, we noticed a rise in fresh/frozen pet food (expected growth +39%CAGR from 2021-2025). Connecting this observation to the common pet market theme “humanization of pet” we decided, maybe it’s time that pet products entered the human kitchen.
Using the common mantra that, “bringing raw or freshmix dog food into the fridge was an unappetizing thought” our team used empathic design approach to understand further how to build out an assortment..
SLIDING STORAGE:
Designed to store a popular food item packaging that has no reseal, and an awkward shape.
ON THE GO STORAGE:
FULL ASSORTMENT: 2 COLORWAYS
