REDDY® DOG TOYS

Sophisticated take on the every day dog toys.

Inspired by progressive, artistic styling, reddy pairs artistic credibility with reliable construction. Devoted to doing what’s right for pets, pet parents and the world.

 

Roles:

Material Development, Design Language Development, Concept Ideation, CAD + Tooling design

Company/Brand:

Petco/Reddy

Completed:

2022

 
 

REDDY TOYS FRAMING - Examining the target consumer to help create a form language for the toys.

HOUSE VALUES [PETCO]:

We improve Lives, Pet Lives, pet parent lives, and pet partner lives.

BRAND VALUES [REDDY}:

To enhance the quality of life - Clever, effortless solutions worthy of “best in category”. Shared moments at home, and out and about.

CATEGORY VALUES [TOYS]:

Elevated design is sophisticated performance. Inspired by progressive, artistic styling, reddy pairs artistic credibility with reliable construction. Devoted to doing what’s right for pets, pet parents and the world.


 

WHO:

Millennials with a sense of authentic taste [not just value] savvy. Expression of style through their pet.

 

MOOD/STYLE:

Urban Dwelling

REDDY core colors + sculptural imagery. Creating toys that “play great, and look great in the home“

 
 

Rapid Prototyping:

I have always been fascinated with the latest 3D print technology and have taken the lead with 3D print R&D operations for over 7 years at multiple companies.

 

The Ball was designed around the dynamics of chase, exploring how surface texture influences roll and bounce. Using 3D printing, we tested macro textures and wall thicknesses to balance durability with manufacturing efficiency. FDM prototypes also allowed us to quickly refine the diameter within 1mm, ensuring compatibility with universal ball throwers.

 

RAPID FORM DEVELOPMENT:

Visuals often communicate more effectively than words. When faced with time and language barriers, I streamlined the process by 3D modeling rough forms and hand-sculpting finer details in clay. This saved development time while clearly communicating complex surfaces to the tooling engineer.

 

DESIGN FOR DURABILITY AND SAFETY:

Long, slender forms that reach a dog’s back teeth experience the most aggressive chewing. We carefully optimized wall thickness to maximize treat capacity while maintaining the durability needed for heavy use.

 
 
 

Material List:

Organic Hemp

Recycled TPR

Food Safe Natural Rubber

 

REDDY toys in the wild.