Seaflex®
Seaflex® is a proprietary dog toy material made through years of testing and research. Every Seaflex® product is made using certified safe ocean bound plastic.
Roles:
Material Development, Design Language Development, Concept Ideation, CAD + Tooling design
Company/Category:
West Paw/Zogoflex
Completed:
2021
Ideation and story framing
Research and story framing
6 Rounds of testing. 3 small groups (40-50) and 3 LG groups 250-5000).
Through testing we determined material durometer, recycled content, form durability, and texture testing..
HOUSE VALUES [WEST PAW]:
Use business as a force for good to help future generations enjoy a healthy planet, productive work, and strong communities
CATEGORY VALUES [ZOGOFLEX TOYS]:
Stemming from Zogoflex Classic’s category promise of “Lasting Joy,” this line explores how business can be a force for good. Combining virgin Zogoflex with reclaimed ocean-bound plastic brings attention to ocean pollution while giving waste material a new purpose. The blend creates a firmer, less elastic material with its own distinct performance characteristics.
FORM DESIGN: Steming from “zogoflex classic” - Creating“Lastiang Joy through durability”
CMF:
FEED
