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Roles:

Visual Brand Language, Concept Ideation

Company/Brand:

Petco/Reddy + WestPaw

Completed:

N/A

 

Visual Brand Language deconstruction:

Searching for guiding principals within the current Reddy product line.

Aspirational brands/Mood

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REDDY Round 2 Design Presentation_041420.022.jpeg
 

IDEATION REV1:

REDDY Round 2 Design Presentation_041420.024.jpeg
 

IDEATION REV2:

 
 

Favored concept: Heritage Flyer

The Heritage Flyer emerged as the team favorite. During final development, we refined the tooling to preserve its distinctive rope aesthetic while minimizing mold undercuts and improving manufacturability.